International Marketing Plan Part 3 Assignment Example | Topics and Well Written Essays - 1000 words

International Marketing Plan Part 3 - Assignment Example The number of skating companies in the last couple of years has increased and it is expected that there will be new entrants in future as well (Bennett and Blythe, 2002). The biggest competitors in the skating industry are Rollerblade, Roces, Solomon and K2 and almost all of them make sure that they are available in all leading stores. International Skating will enter the market by supplying its products to the skate shops that sell the skates and its accessories in the specialty stores. Since its competitors are making sure that they are available in all the large chain stores which are the discount distributors as well. All the three products i.e. Skate Aids, Blade Boots and Skate Sails will be available in all the specialty stores. The reason for choosing the specialty stores is that the target market of Skate Aids is basically the premium market and they will go to these specialty stores to buy these exclusive products. Alongwith these skates, they will be able to buy other accessories as well and make huge amount of profit as well. Hence, this distribution policy will help the company in gaining the competitive edge. It is already mentioned in the marketing strategy that the company is focusing on the target market that is comprised of health and fitness, recreational and speed skaters. Since the company is targeting all the three sectors and has also developed in accordance with their requirements, it is expected that the company will be able to gain 80% of the market share. The competitive edge that the company has over its competitors is that it will offer product ranges within the reasonable price range so that the skaters can enjoy the most thrilling and exciting skating experience of their lives. The key target market can be said as the one that is trying to remain fit and health and for that they are looking for appropriate alternative to exercise. Since skating is one of the most exciting and thrilling sports, it is now the

E scan Assignment Example | Topics and Well Written Essays - 500 words

E scan - Assignment Example There are government policies that are not clear enough to play a role of reducing the conflict between the air transport industry and its employees. These conflicts are one major setback facing the airline and they mount pressure on the government to formulate universal policies that will benefit the industry and its players. According to Hale (177), the ability of businesses to create employment, taxes for government projects and to strengthen the economy has made government to be concerned and take leading role in setting policies that affect businesses. These policies should empower the organizations to grow even more. The overall economy and economic growth of Canada has direct impact on Air Canada’s operations and success. According to Bühring-Uhle, Kirchhoff and Scherer (7) universal business exchanges consider the value of the currency of the other parties in the trade. This is considered so as to place all parties involved in a successful path rather than suffering losses caused by indifferent exchange rates. Inflation and unpredictable exchange rates makes it hard to conduct future prospects and plan effectively. Taxation rates for the aviation industry increases the operation costs, which are then pushed to the consumer as they are charged high fees for flights. Money-based forces such as the expensive maintenance costs of the airlines and competition from other airlines increases the financial challenges of Air Canada. According to Jain, Trehan and Trehan (237), changes in the social behavior can mainly affect on an organizations products and the state of mind of the customers to react to various products of Air Canada and to utilize the services at hand. It is thus very important for Air Canada to be as much focused on improving its services on a regular basis so as to enjoy brand loyalty from its customers, and create understanding of its renewed focus to serve clients