International Marketing Plan Part 3 Assignment Example | Topics and Well Written Essays - 1000 words

International Marketing Plan Part 3 - Assignment Example The number of skating companies in the last couple of years has increased and it is expected that there will be new entrants in future as well (Bennett and Blythe, 2002). The biggest competitors in the skating industry are Rollerblade, Roces, Solomon and K2 and almost all of them make sure that they are available in all leading stores. International Skating will enter the market by supplying its products to the skate shops that sell the skates and its accessories in the specialty stores. Since its competitors are making sure that they are available in all the large chain stores which are the discount distributors as well. All the three products i.e. Skate Aids, Blade Boots and Skate Sails will be available in all the specialty stores. The reason for choosing the specialty stores is that the target market of Skate Aids is basically the premium market and they will go to these specialty stores to buy these exclusive products. Alongwith these skates, they will be able to buy other accessories as well and make huge amount of profit as well. Hence, this distribution policy will help the company in gaining the competitive edge. It is already mentioned in the marketing strategy that the company is focusing on the target market that is comprised of health and fitness, recreational and speed skaters. Since the company is targeting all the three sectors and has also developed in accordance with their requirements, it is expected that the company will be able to gain 80% of the market share. The competitive edge that the company has over its competitors is that it will offer product ranges within the reasonable price range so that the skaters can enjoy the most thrilling and exciting skating experience of their lives. The key target market can be said as the one that is trying to remain fit and health and for that they are looking for appropriate alternative to exercise. Since skating is one of the most exciting and thrilling sports, it is now the